Why You Should Promote Your Own Book

Edwin May 25, 2019 0 Comments

No one else knows and cares about your book as much as you do.

You know why you wrote it and to whom the message is for.

Why You Should Promote Your Own Book

If you have authored a book quite recently or if your book is in the pipelines of publishing, you might have wondered at some time, how possible it is to become the best selling author without hiring a promotion company or how you can get your target audience to know that your book is in the market and is worth reading. The answer to your questions lies in you understanding the best promotion techniques for what you are offering and understanding that with limited finances and without a promotion company, you can attain the much desired best seller status. Having laid that out, right here we would be discussing why you should promote your own book and we will be giving you some effective promotion strategies that would put you in the limelight. 

Reasons You Should Consider Promoting Your Own Book.

Hiring A Promotion Company Or A Publicist Costs Money. 

If you have a lot of cash stashed away somewhere, then you might just engage a promotion company or a publicist to promote your book. If not, then you should promote your own book yourself. Promotion companies incur a lot of expenses because apart from paying for their services, you will need to pay for any strategies they may suggest such as pay per click adverts.

Flowing from the above, there are tons of alternative ways to promote your book without spending a lot of cash.

Email List.

Let’s not kid you, getting your book to be well famed in the market through email listing is hard work. However, in the long run, it is always worth every effort. So to build your email list and to get people to know about your book, you can blog, tweet and post contents on a wide range of available platforms on the web and soon enough, your email list will grow. 

Going on, apart from the fact that promoting your book via an email list is cheaper, there are loads of other advantages of meeting your promotional needs through this medium. Firstly, you would be able to connect with fans one on one. These are people who have deliberately decided to subscribe to your list. Secondly, the audience you would connect with through an email list is broader than social media. Think about it, even with the widespread popularity of social media, there are still a substantial amount of people who don’t own social media accounts. However, it is hard to come across a person without an email address. Thirdly mailing list comes with the advantage of faster word of mouth. This simply is because a mailing list is often made up of individuals who are likely to purchase your book. If they are satisfied with the content, they would be likely to inform others of what you are selling.

Sell Using Amazon

It should come as no news to you that Amazon is one of the largest four technology-based companies apart from Google, Facebook and Apple. What’s more, research shows that about half of online shoppers visit Amazon. With such numbers, imagine the number of sales you would record if you attempt selling through Amazon. When promoting with Amazon, ensure that you use every space that you are given. Furthermore, connect your author page in order to show your most recent tweets and blog posts and finally, include a keywords list on your page for book sales and include key phrases to your book description. 

Try Promoting With The Use Of Social Media.

Social media has proven to be one of the most massive technologies that are currently taking the world by storm. Flowing from that, millions of people around the world connect on this platform and using this medium to promote your own book is sure to be cost effective and would produce results. However, when engaging in social media, you don’t need to overdo it. Just stick to one or two social media platforms. We know that writing and publishing must have stressed you out enough. So, for example, if your book is graphic or if it’s a novel with lots of pictures, you can promote it using Pinterest. Irrespective of the genre of the book, you can try several social media platforms such as Facebook, Instagram, and Twitter until you find which one works best for you.  John Scalzi, for instance, is a successful sci-fi writer who promotes his books and shows the world his humorous and witty side through Twitter and by doing that, he records massive sales. This is what we are talking about when we say you can get results without spending much.

Create A Website. 

Here’s another way to make tons of people know what you and your book are about while also making them easily connect with you. Research shows that websites also assists to build your email list. So when posting on your website, make sure your content is engaging and also have good keywords. With time, you would be sure to have loads of traffic. 

With Promotion Companies, You Will Have No Control Over Speed.

Ordinarily, you would like to think that a promotional company would have good speed. However, in truth, there are times that they don’t meet up with deadlines and this can affect you when you desperately need to see results within a time frame. Going on, when engaging a promotion company, you might set deadlines, but you really won’t be able to tell what goes on in their office. They may be neck deep in books to promote or an important team member may fall ill or be unavailable during a particular time. Such circumstances can slow down your results. On the other hand, if you promote your own book, you can decide which promotional methods that would work best for you and you can also detect the pace.

When Promoting Your Own Book, You Have The Advantage Of Connecting With Your Audience One On One.

Promoting your book through a publicist or a marketing company may be great, however, you may not connect with your audience as much as is necessary. Connecting with your audience enables you to understand their reaction, needs and wants. They also would have a direct feel of who you are and what your book is about. Additionally, promoting your book by yourself gives you the advantage of making them fall in love with you. 

Flowing from the above, let’s take a look at some promotion techniques that will assist you in making your audience fall in love with you.

Promote Your Book Via TV, Radio And Podcast Interviews

Undoubtedly, getting yourself a TV Interview, or a radio and podcast interview session for the purpose of promoting your book is a big deal that tons of authors lobby for. However, when you get on the air, you have to charm your audience. It’s an absolute must that you make them fall in love with you and rush off to the nearest bookshops or websites to buy or download your book. Firstly, during your interview, make your book relevant to the TV station, or radio and podcast audience. Don’t put them in the situation where they have to connect the dots. You should also know the age range of your viewers and listeners, what’s trending with them, as well as their interest areas. Use this knowledge and promote your book around these areas. If the program leans to entertainment, you can start by sharing a funny story. Let your humorous side shine through as you inform them about your book’s content. On the other hand, of it’s a serious program, your demeanor during the interview should be serious. Quote research findings and statistics and connect it with the book you are promoting.

You should also remember to prepare maximally. You would be seen and listened to by thousands or millions of people and if it’s a TV Interview, there would be bright lights and lots of cameras which may make you freeze if you are not ready. So before your interview, prepare a whole lot. Going on, don’t panic when asked difficult questions and don’t over think about what you would say next. Let the conversation flow and remember to subtly connect your answers with the book you are trying to promote. Lastly, if your host has been choked with work, and has not had time to read your book back to back, don’t put him or her on the hot seat. Simply educate the host about what the book is about.

Promote Your Own Book By Making Appearances At Local Book Stores.

While some book lovers get their books online, others love going to local book stores and rummaging through shelves. You can get such book lovers to love you and your work by making appearances from time to time at local book stores. At the appearance, give a thought igniting unveiling of your book, do some live reading, answer some questions, sign some books and make available to them some free books. Doing all this would boost your fan base and trust us, no promotional agency can make appearances for you or connect with fans like you can. 

Use Publications And Print Interviews. 

You can use publications and blogs that your target audience love and post contents about your book there. You can also get yourself a print interview session through blogs and local publications and when you do, tell them the best selling areas of your book. Also discuss what makes your book special, how it would be useful and which audience the book is perfect for. Lastly, don’t let unanticipated questions throw you off guard. Stay calm and answer questions to your best abilities. 

A Promotional Agency May Veer Off The Ideas You Have For Promoting Your Book.

Naturally, as a client to a promotional agency, you should have the final say. However, in truth, a promotional agency may have a diverse opinion concerning the best promotional strategy and vision for your book and they might try to convince you that their views are better suited for attaining the best results. However, if you know and understand your target audience you should put your foot down on what you want. Better still, if you don’t want them altering your strategy vision, you should promote your book yourself. 

By Promoting Your Own Book, You Can Get Your Fans Involved. 

Ever heard of the power of referrals?. Well, it is one of the many benefits of you promoting your own book. You get to interact with your fans one on one and if for example, you are using a social media platform such as Facebook, fans would be willing to post your book on their timelines and this would lead to more awareness and more purchases. While some fans may post and discuss your book on their own without you asking, sometimes you just might need to get them involved. You can request that they write reviews on your book and submit it on Amazon, or that they should create awareness of your book in their organizations or universities or you can request that they share your book on every social media platform that they are on. To get them more motivated, you can offer rewards. You can also employ a fully functional social media team that would promote you across all social media platforms.

On a final note, if you truly desire to become a bestseller, you have to own your promotional efforts. In other words, you should promote your own book. Don’t just sit back and let an agency do the hard work and then blame them if they make mistakes. That said, discussed above are reasons you should promote your own book and efficient promotional strategies to engage. 

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