Category: Marketing

How to Promote Your Self Published Book

Finally, hours of thinking, punching on the computer keyboard, writing and scribbling out your thoughts is now in a book, and the best part is it just got published. Your first book in all its glory is published. You can’t believe it, all the hard work is in a book. But………

How to Promote Your Self Published Book

Deciding to become a writer evokes different emotion for different folks, some write for the fun of it, others because it is a career path that allows them put their creativity on display for the general public but either way, we all want to make some money for our efforts.

In case you are a self-published author, congratulations on getting your first book out, it wasn’t easy. Self-published authors have the choice to use a publishing house to get the word about their book to the public, but when you factor in all the little charges that creep up, you will probably end up with debt on your hands and no reward to enjoy yourself for all your efforts.

Promoting your self-published book is the right way to go if you are looking to get noticed and reap all the benefits of late nights and straining your eyes. After all, it can’t be harder than writing your book.

So in this article, we are bringing you some proven tips to help you promote your book and some extraordinary out of the box ideas that writers have used to promote their self-published book.

If you are ready, get cozy, get a cup of coffee, and start reading.

Ensure you have a .com address/website/blog for your book

The frustration of trying to sell your book to the public without any prior knowledge of who you are is real, people just stare, smile, and pass by. 

The whole idea of promoting your book is to be `discoverable` by the public and the only way to get that is owning a blog, a website or a dot com address where people can relate with you before the book is out.

Like everything else over the internet, you need the traffic to promote your book, and ultimately make sales and the above is the most effective ways to promote the book. Using search sites like Google and Bing will allow potentials, buyers to find your book, get interested in the topic, theme, story, and look forward to reading the book.

However, you need a blog or website or a dot com address to gain organic traffic, if you are a pure writer who doesn’t have a blog, have your book on popular writer’s blog or blog in your community where people can see it as they browse through the blog.

How does having a website/blog or a dot com address help?

It allows you to update your followers on the progress on the book prior to when you finally get it out in public.

For example, if you book is centered on survival skills in a domestic abuse relationship; you can keep readers on your blog interested by dropping sentences or quotes from your book or reveal some characters in your book.

Furthermore, as the date to promote the book draws nearer, do a promotional giveaway or a small book contest that will encourage your audience to want to purchase and share digital copies of the book.

Using the above tip, you can build a mailing list that will inform your loyal audience when the launch date is set.

Use Social Media

What else were you expecting? Social media is the biggest marketing platform in the world right now. You should know that you are a writer. Although this process involves you spending most of your time, but it is worth it.

Promoting a book is to sell and make money; if that is the reason, then leveraging on social media will help you achieve it. As you write your book, you can join the writers’ community on Facebook, Instagram, and Twitter to give little hints to the audience.

One thing you must avoid is posting a buy my book link without dropping information about your book.

Why social media is a good way to promote your book?

It allows you to connect, communicate, discuss, inform, get suggestions, and build traffic prior to the book launch. It also allows people to know who you are, your name, genre, and it is a better way to advertise your book for FREE.

When advertising through social media, do the following

  • Join writers clubs online and talk about your book
  • Use the platform to grow your online presence and creative skills
  • Make friends with other authors and attend local book clubs in your vicinity
  • Use links that will attract intended audiences to your blog/website
  • Make your information to be user-friendly for people using mobile devices
  • Encourage people to read, and use automated marketing strategies to make your Self published book known

Pay for the services, not everything is free

There are so many freebies on the internet, but if you truly want to get your book promoted and get the necessary visibility, you are going to have to pay for some services along the way to get noticed.

As your book is published, you have to use the right keywords and genre that will allow potential readers to find you over the internet or on e-commerce stores like Amazon, eBay, and others.

Furthermore, you should ensure that the book is grammar checked and free from using other author’s words without accrediting them. Believe me, readers notice these tiny but seemingly oblivious mistakes, and besides, your book will also be read by other prominent authors too. So be very mindful of the processes that go into it.

Check the competition and what they do to be successful

The book market is saturated and only the creative ones succeed. So if you are a fiction writer, for example, check out other successful writers in this category who are doing exceptionally well to see what they are doing differently.

In fact, some of these writers are willing to discuss with upcoming writers and publishers on how to get around the market. You should also follow other self-published authors online who are doing well.

Furthermore, you should know your intended demography, and speak to their emotional side regarding your book.

The above are ways to promote your book. Now we will look at out of the box ways to promote your book.

Create a unique book blurb

Blurbs are promotional pieces which the audience can read to get what your book is all about. Blurbs are a short description that piques the audience curiosity and have them wanting more, which is your book.

To get your blurb right, it must be amazing, insightful, powerful, tempting, and alluring depending on the genre of your book.

Let the cover speak the word

A great book cover is capable of selling a book, but a poorly designed book cover will keep you frustrated and angered with no audience.

We know not to judge a book by its cover, but in the world of book writing, promoting and selling your books, the audience will judge your book by its cover.

We can all decide to design our book cover in the comfort of our homes, but when it comes to promoting your book as a self author, get a professional to design a great book cover for your book that will attract audiences and potential readers.

The Book Title

Part of writing a book is choosing a suitable book title to attract the audience you are gunning for. Your book title should deliver a message that will make people want to read your book.

A good book title should be descriptive, memorable, and captivating. It should also match the cover of your book, making it easier for an onlooker to know, and relate with it at first glance.

Author Bio

Everyone claims to be a writer, to let the readers know who you truly are a well-written, down to earth and sellable author’s bio should be part of your book promotion tactics. Your bio should include your details, credentials, and an interesting fact the audience should know concerning your career as an author.

Your bio should also contain a photo of the author and a bit about what the readers will find in the book.

Host a book signing event

Planning and hosting a book signing event is an important step in a self-published authors’ checklist.

It’s a way of promoting your book while inspiring readers, engaging fans and building future relationships.

We proffer premier book signing event services to help you make the most of your book signing experience.

Get Reviews

As a first-time self-published author, getting reviews can be hard, but they are the lifeline of your book success.

You can send your book to well-known book readers and editors who will give an honest and valuable review about the book.

You can also ask your audience requesting reviews for the book, all of which will be published in the book.

Don’t forget to send them a free copy when the book is launch as a thank you for reading the book.

Talk to your local book store about dropping flyer or a large sticker to advertise the book.

This is using what you have to get what you want. As part of promoting your book, ask your local book store to allow you to place flyers for people to see and know more about the book. You can also talk to the coffee shop or the book club to read your book and give their honest opinion of the book.

When the launch is due, you will be surprised how many people want to read the book because they have heard so much about it. 

Sometimes, writers have dropped copies of the book in a book shop only to have the store owners calling to get info on how much it cost and wanting more because people are interested in the book.

Networking

How does one network a book?

Call your friends, author friends or corporate bodies for assistance. They can use your book as a gift pack on their next meeting or book signing event to get more people involved in it.

As for your friend’s help, ask them to buy multiple copies and give them to people. If your book is inclined towards students or those in the academic circle, talk to a school representative or school board to allow you to promote your book in a school.

Build relationships as a writer

You can’t promote your book without help, even if you have all the funds and amenities to get it done; people are a requirement for the success of the book. So as soon as you put your pen to paper for a book, start building the relevant relationship in advance. 

Develop a relationship with influencers, movers, and shakers in the book industry, don’t think because you are small time writers you can connect or contact these people. It starts like writing, starts early.

When you start promoting the book, send them copies of the book, and if you are lucky, they will assist you to promote it in their audiences.

Finally, what are your goals with promoting your book?

When you begin writing this book, you had goals you were hoping to achieve with it – some of it was to finish the book within a timeline.

So also should you have goals when promoting the book? For example, if you are looking to make the bestseller list of the New York Times, you have to ensure that your vendors and promoters who sell your book, report their sales to the New York Times according to the set guidelines of the organization.

These are some tips to get you started on a successful promotion path; however, offering your book for free to a certain class of people in the book industry can be the most cost-effective way to promote your book.

Just like writing your book, promoting it will be harder, but with the tips above, we are sure you will make it just in time for your second book or third. So consider what your priority is and run with it.

Although freebies are numerous, don’t forget that every penny spent as a writer will be recovered when you start making a profit.

Once again congratulations and good luck!

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Edwin May 25, 2019 0 Comments

Why You Should Promote Your Own Book

No one else knows and cares about your book as much as you do.

You know why you wrote it and to whom the message is for.

Why You Should Promote Your Own Book

If you have authored a book quite recently or if your book is in the pipelines of publishing, you might have wondered at some time, how possible it is to become the best selling author without hiring a promotion company or how you can get your target audience to know that your book is in the market and is worth reading. The answer to your questions lies in you understanding the best promotion techniques for what you are offering and understanding that with limited finances and without a promotion company, you can attain the much desired best seller status. Having laid that out, right here we would be discussing why you should promote your own book and we will be giving you some effective promotion strategies that would put you in the limelight. 

Reasons You Should Consider Promoting Your Own Book.

Hiring A Promotion Company Or A Publicist Costs Money. 

If you have a lot of cash stashed away somewhere, then you might just engage a promotion company or a publicist to promote your book. If not, then you should promote your own book yourself. Promotion companies incur a lot of expenses because apart from paying for their services, you will need to pay for any strategies they may suggest such as pay per click adverts.

Flowing from the above, there are tons of alternative ways to promote your book without spending a lot of cash.

Email List.

Let’s not kid you, getting your book to be well famed in the market through email listing is hard work. However, in the long run, it is always worth every effort. So to build your email list and to get people to know about your book, you can blog, tweet and post contents on a wide range of available platforms on the web and soon enough, your email list will grow. 

Going on, apart from the fact that promoting your book via an email list is cheaper, there are loads of other advantages of meeting your promotional needs through this medium. Firstly, you would be able to connect with fans one on one. These are people who have deliberately decided to subscribe to your list. Secondly, the audience you would connect with through an email list is broader than social media. Think about it, even with the widespread popularity of social media, there are still a substantial amount of people who don’t own social media accounts. However, it is hard to come across a person without an email address. Thirdly mailing list comes with the advantage of faster word of mouth. This simply is because a mailing list is often made up of individuals who are likely to purchase your book. If they are satisfied with the content, they would be likely to inform others of what you are selling.

Sell Using Amazon

It should come as no news to you that Amazon is one of the largest four technology-based companies apart from Google, Facebook and Apple. What’s more, research shows that about half of online shoppers visit Amazon. With such numbers, imagine the number of sales you would record if you attempt selling through Amazon. When promoting with Amazon, ensure that you use every space that you are given. Furthermore, connect your author page in order to show your most recent tweets and blog posts and finally, include a keywords list on your page for book sales and include key phrases to your book description. 

Try Promoting With The Use Of Social Media.

Social media has proven to be one of the most massive technologies that are currently taking the world by storm. Flowing from that, millions of people around the world connect on this platform and using this medium to promote your own book is sure to be cost effective and would produce results. However, when engaging in social media, you don’t need to overdo it. Just stick to one or two social media platforms. We know that writing and publishing must have stressed you out enough. So, for example, if your book is graphic or if it’s a novel with lots of pictures, you can promote it using Pinterest. Irrespective of the genre of the book, you can try several social media platforms such as Facebook, Instagram, and Twitter until you find which one works best for you.  John Scalzi, for instance, is a successful sci-fi writer who promotes his books and shows the world his humorous and witty side through Twitter and by doing that, he records massive sales. This is what we are talking about when we say you can get results without spending much.

Create A Website. 

Here’s another way to make tons of people know what you and your book are about while also making them easily connect with you. Research shows that websites also assists to build your email list. So when posting on your website, make sure your content is engaging and also have good keywords. With time, you would be sure to have loads of traffic. 

With Promotion Companies, You Will Have No Control Over Speed.

Ordinarily, you would like to think that a promotional company would have good speed. However, in truth, there are times that they don’t meet up with deadlines and this can affect you when you desperately need to see results within a time frame. Going on, when engaging a promotion company, you might set deadlines, but you really won’t be able to tell what goes on in their office. They may be neck deep in books to promote or an important team member may fall ill or be unavailable during a particular time. Such circumstances can slow down your results. On the other hand, if you promote your own book, you can decide which promotional methods that would work best for you and you can also detect the pace.

When Promoting Your Own Book, You Have The Advantage Of Connecting With Your Audience One On One.

Promoting your book through a publicist or a marketing company may be great, however, you may not connect with your audience as much as is necessary. Connecting with your audience enables you to understand their reaction, needs and wants. They also would have a direct feel of who you are and what your book is about. Additionally, promoting your book by yourself gives you the advantage of making them fall in love with you. 

Flowing from the above, let’s take a look at some promotion techniques that will assist you in making your audience fall in love with you.

Promote Your Book Via TV, Radio And Podcast Interviews

Undoubtedly, getting yourself a TV Interview, or a radio and podcast interview session for the purpose of promoting your book is a big deal that tons of authors lobby for. However, when you get on the air, you have to charm your audience. It’s an absolute must that you make them fall in love with you and rush off to the nearest bookshops or websites to buy or download your book. Firstly, during your interview, make your book relevant to the TV station, or radio and podcast audience. Don’t put them in the situation where they have to connect the dots. You should also know the age range of your viewers and listeners, what’s trending with them, as well as their interest areas. Use this knowledge and promote your book around these areas. If the program leans to entertainment, you can start by sharing a funny story. Let your humorous side shine through as you inform them about your book’s content. On the other hand, of it’s a serious program, your demeanor during the interview should be serious. Quote research findings and statistics and connect it with the book you are promoting.

You should also remember to prepare maximally. You would be seen and listened to by thousands or millions of people and if it’s a TV Interview, there would be bright lights and lots of cameras which may make you freeze if you are not ready. So before your interview, prepare a whole lot. Going on, don’t panic when asked difficult questions and don’t over think about what you would say next. Let the conversation flow and remember to subtly connect your answers with the book you are trying to promote. Lastly, if your host has been choked with work, and has not had time to read your book back to back, don’t put him or her on the hot seat. Simply educate the host about what the book is about.

Promote Your Own Book By Making Appearances At Local Book Stores.

While some book lovers get their books online, others love going to local book stores and rummaging through shelves. You can get such book lovers to love you and your work by making appearances from time to time at local book stores. At the appearance, give a thought igniting unveiling of your book, do some live reading, answer some questions, sign some books and make available to them some free books. Doing all this would boost your fan base and trust us, no promotional agency can make appearances for you or connect with fans like you can. 

Use Publications And Print Interviews. 

You can use publications and blogs that your target audience love and post contents about your book there. You can also get yourself a print interview session through blogs and local publications and when you do, tell them the best selling areas of your book. Also discuss what makes your book special, how it would be useful and which audience the book is perfect for. Lastly, don’t let unanticipated questions throw you off guard. Stay calm and answer questions to your best abilities. 

A Promotional Agency May Veer Off The Ideas You Have For Promoting Your Book.

Naturally, as a client to a promotional agency, you should have the final say. However, in truth, a promotional agency may have a diverse opinion concerning the best promotional strategy and vision for your book and they might try to convince you that their views are better suited for attaining the best results. However, if you know and understand your target audience you should put your foot down on what you want. Better still, if you don’t want them altering your strategy vision, you should promote your book yourself. 

By Promoting Your Own Book, You Can Get Your Fans Involved. 

Ever heard of the power of referrals?. Well, it is one of the many benefits of you promoting your own book. You get to interact with your fans one on one and if for example, you are using a social media platform such as Facebook, fans would be willing to post your book on their timelines and this would lead to more awareness and more purchases. While some fans may post and discuss your book on their own without you asking, sometimes you just might need to get them involved. You can request that they write reviews on your book and submit it on Amazon, or that they should create awareness of your book in their organizations or universities or you can request that they share your book on every social media platform that they are on. To get them more motivated, you can offer rewards. You can also employ a fully functional social media team that would promote you across all social media platforms.

On a final note, if you truly desire to become a bestseller, you have to own your promotional efforts. In other words, you should promote your own book. Don’t just sit back and let an agency do the hard work and then blame them if they make mistakes. That said, discussed above are reasons you should promote your own book and efficient promotional strategies to engage. 

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Edwin May 25, 2019 0 Comments